30 CULTURE | How to manage millennials: Not Everyone Gets a Trophy! w/author Bruce Tulgan.

Bruce Tulgan, an internationally recognized expert on leadership
and management, shares insights from his book Not Everyone Gets a
Trophy: How to Manage the Millennials. Bruce shares his practical
framework for engaging, developing, and retaining the new
generation of employees. The culmination of over two decades of
research, this new revised and updated edition of his book expands
the discussion to include the new 'second-wave' Millennials, those
Tulgan refers to as 'Generation Z,' and explores the ways in which
these methods and tactics are becoming increasingly critical in the
face of the profoundly changing global workforce.


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