40 STRATEGY | How to harness the power of social influence to position your business for success. w/Jonah Berger.

Jonah Berger, a charismatic marketing professor at the Wharton
School, and author of the New York Times bestseller Contagious: Why
Things Catch On, has spent the past fifteen years studying “social
influence” and how it affects our decisions. Jonah shares insights
from his latest book: Invisible Influence: The Hidden Forces That
Shape Behavior, to show how social influence works, and how we can
use these insights to influence others, make smarter decisions, and
better understand the mystery of human behavior.


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