72 MARKETING | How to get more customers without breaking the bank.

Hosts Shye Gilad and Craig Moen discuss the Bullseye framework for
testing marketing channels, developed by DuckDuckGo Founder Gabriel
Weinberg and Justin Mares, and featured in their book Traction.
Learn how you can apply the same tool deployed by some of the
fastest-growing startups, to reboot a stagnant (or non-existent)
customer acquisition strategy, make the most of your marketing
dollars, and systematically grow your customer base.


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About Business Owners Radio:


Business Owners Radio is a podcast that brings you insights,
inspiration, and actionable advice from successful entrepreneurs
and business experts. Hosted by Shye Gilad and Craig Moen, our
show aims to help you grow your business and achieve your goals.
Join us every week for new episodes packed with valuable tips and
resources.


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