98 MARKETING | How to attract and close the rationally irrational customer. w/Steve Mckee

Steve Mckee, Founder, and President of McKee Wallwork &
Company, an award-winning integrated marketing firm, and author of
Power Branding: Leveraging the Success of the World's Best Brands,
and When Growth Stalls: How It Happens, Why You're Stuck, and What
to Do About It, shares insights on how to understand the
non-rational ways your customers and prospects make decisions.
Learn how to apply this knowledge to your marketing efforts to
attract more of the right customers, and close more sales.


Listen and subscribe on Apple Podcasts,
Spotify, Google Podcasts, and
Stitcher.


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