100 BRANDING | How to build a powerful brand in a digital world. w/Bernhard Schroeder.

Bernhard Schroeder, Director of the Lavin Entrepreneurship Center
Programs at San Diego State University, shares insights from his
book Brands and BullS**t. Excel at the Former and Avoid the Latter.
Find out how to build a brand that creates such a powerful
connection in a customer’s “mind and gut” that they feel there is
no substitute for your product or service.


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