197 MARKETING | Why Upstream Marketing Is The Key to Competitive Advantage. w/Kristin Kurth

Kristin Kurth, author, professor, and co-founder of Equibrand
consulting, shares what upstream marketing is and why it is the
key to competitive advantage.  Learn the difference between
upstream and downstream marketing and how implementing the
principles of upstream marketing correctly and at the right time
can impact any business's health, growth, and success. 



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