MARKETING: Understanding and Evolving Your Brand w/ Brand Advisor Jackie Bebenroth.

Ever wonder how the world of branding and positioning works?
Prepare to be enlightened as we chat with Jackie Bebenroth, a
principal and Brand Advisor at Muse, who's a seasoned
professional with over 25 years of experience under her belt.
Jackie shares her insights on the evolution of branding and the
necessity of understanding a brand's purpose for creating lasting
relationships with clients. She unravels how positioning has
grown from competitive strategies to how a brand can solve
problems for its customers.

We delve into a detailed conversation about the importance of a
cohesive brand strategy and the repercussions of a misalignment
between the brand and its leadership. Jackie highlights how a
consistent brand presence across all customer touchpoints is
crucial, and shares practical advice for entrepreneurs and
executives, helping them grasp the bigger picture of their
businesses. As we explore the journey of understanding and
evolving your brand, you'll learn about Jackie's techniques for
identifying a brand's strengths and opportunities, and tailoring
customer experience to maximize their potential. This episode
promises to equip you with a clearer understanding of how to
evolve your brand with precision and confidence.



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Business Owners Radio is a podcast that brings you insights,
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