MARKETING: Bridging the Gap Between Leadership and Sales for Exponential Business Growth

Could the secret to exponential business growth lie at the
intersection of leadership and sales? Best-selling author and
business growth consultant, Scott Edinger, joins us to map out
this critical junction. His compelling insights light the path to
bridging the disconnect frequently seen between leadership and
sales. Scott’s approach is not about pushing products or
services, but selling solutions - an approach that transforms how
customers perceive their problems, ultimately leading to
successful growth. 

Get ready to challenge your preconceived notions on strategic
purchases as we dive into our personal anecdotes about buying air
conditioning in the sweltering Florida heat. Here, we uncover the
importance of expertise and a diagnostic approach, even when it
means going against a customer’s initial preferences. As we
transition into our final discussion with Scott, he shares
invaluable insights from his book "The Growth Leader", stressing
the necessity of having meaningful conversations and creating
emotional connections. Tune in for an enriching conversation that
promises thought-provoking strategies and techniques for driving
business growth.



Listen and subscribe on Apple Podcasts,
Spotify, Google Podcasts, and
Stitcher.


Website | Facebook | Twitter
| Instagram | LinkedIn


About Business Owners Radio:


Business Owners Radio is a podcast that brings you insights,
inspiration, and actionable advice from successful entrepreneurs
and business experts. Hosted by Shye Gilad and Craig Moen, our
show aims to help you grow your business and achieve your goals.
Join us every week for new episodes packed with valuable tips and
resources.


Sponsorships:


Are you interested in sponsoring an episode of Business Owners
Radio? Reach out to us at email to discuss advertising
opportunities.