TikTok Pixel: Why You Need It & How To Set It Up

In this episode Sam and Joel go through the "TikTok Pixel,"
TikTok's code that allows businesses to track website/app visitor
actions, like 'view page' or 'purchase,' and create audience
segments to re-engage previous site visitors or model lookalikes
to find new customers. The hosts speak on the importance of
businesses using the pixel when running TikTok ad campaigns. At
the end of the episode Sam talks about one of his favorite TikTok
campaigns that took place in 2020.


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