Beyond Technique: Shep Hyken discusses how to be proactive and build customer loyalty

Welcome to Beyond Technique, the podcast that empowers
photographers to bring their businesses to the next level,
brought to you by Platypod, Photofocus and Skip Cohen University.
Today we chat with customer service expert Shep Hyken about
effective ways photographers can be proactive and build customer
loyalty!
Check out Platypod: The world's most compact tripod for
photographers and filmmakers! We discuss:

How Shep got started in his customer service career

Opportunities to build customer loyalty

Examples of ways photographers can pivot their business

How a photographer's emotional connection with their clients
can be an advantage

The importance of being proactive (instead of reactive) in
today's climate

Opportunities small businesses have right now, and a possible
advantage they have over large business

Advice for photographers just starting out right now

Shep can be found at:

Hyken.com



Be sure to let us know if you have any thoughts or questions in
the comments section. We do our best to answer all questions in a
timely manner.
Have suggestions on future topics you want us to cover? Email
us:

Skip Cohen: skip@mei500.com

Chamira Young: chamira@photofocus.com 

You can be the next guest on our podcast

Do you have an idea for a topic or want to hear from your
favorite photographer or influencer in our industry? Send an
email to skip@mei500.com or chamira@photofocus.com, with the
subject line BEYOND TECHNIQUE IDEA. Then write a brief
description of your topic or idea. If you are recommending
someone, please include their name, contact information and state
if you would like to be a guest host.
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