17. The Niche of the Niche of the Niche with Trisha Jackson

The Niche of the Niche of the Niche


with Trisha Jackson


Episode #17
After a 20-year career in marketing, my guest today Trisha
Jackson hung up her corporate heels to go “all-in” on natural
wellness. She turned her side hustle into a full time
entrepreneurial success story. 

While building the Trisha’s
Elderberries brand, she realized there was a big problem in the
elderberry syrup industry: women were literally sabotaging each
other’s’ businesses, daily. Given her skillset in building
communities, Trisha knew that she could transform her competitors
into her community.

 


In this episode you’ll learn:


How niching down is a really good thing


How you don’t need as many potential customers and clients as you
think you do


And, how your competitors can be your collaborators


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