Jim Owen-The Try: Reclaiming the American Dream

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Cluthe on www.twitter.com Scott Cluthe's guest tonight is Jim Owen
author of The TRY: Reclaiming the American Dream
and creator of the Center for Cowboy Ethics and Leadership, a
nonprofit 501(c)(3) foundation.  Is there a secret to
attaining real success and fulfillment in life? To Jim Owen, it’s
all about having “The TRY”— that quality of giving 100% to whatever
task or challenge is at hand.  In standard English usage,
'try' is a verb that means 'to make an attempt.' But in cowboy
culture, the word is a noun invested with profound meaning. When
Cowboys say, 'That cow hand, he's got try,' the quality of giving
something every ounce of effort you can muster. After a successful
35-year business career, Jim Owen reinvented himself as an author,
film producer and social innovator. He also created the Center for
Cowboy Ethics and Leadership, a nonprofit 501(c)(3) foundation, to
help spread the message that “we can all be heroes in our own
lives.” Jim’s book credits include Cowboy Ethics & Cowboy
Values. Jim found his calling in 2003 when he was so dismayed by
the country’s spreading epidemic of corporate scandals and social
discord that he felt compelled to speak out, urging a return to the
basic core values that all Americans can share. Inspired by his
life-long interest in Western history and lore, Jim coined the
phrase “Cowboy Ethics” and wrote his book distilling the unwritten
Code of the West into “Ten Principles to Live By.”