Console Wars-Sega vs Nintendo-NPR Book of the Year-Blake Harris

Console Wars author Blake J Harris Live with Scott Cluthe NPR: Best
book of the Year ! Seth Rogen from the forward: "The "Console Wars"
between Nintendo and Sega is what began a series of events that
will lead to the end of humanity as we know it."  (well of
course!) Console Wars—a mesmerizing, behind-the-scenes business
thriller that chronicles how Sega, a small, scrappy gaming company
led by an unlikely visionary and a team of rebels, took on the
juggernaut Nintendo and revolutionized the video game industry. In
1990, Nintendo had a virtual monopoly on the video game industry.
Sega, on the other hand, was just a faltering arcade company with
big aspirations and even bigger personalities. But that would all
change with the arrival of Tom Kalinske, a man who knew nothing
about videogames and everything about fighting uphill battles. His
unconventional tactics, combined with the blood, sweat and bold
ideas of his renegade employees, transformed Sega and eventually
led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable,
eventually sparking a global corporate war that would be fought on
several fronts: from living rooms and schoolyards to boardrooms and
Congress. Based on over two hundred interviews with former Sega and
Nintendo employees, Console Wars is the underdog tale of how
Kalinske miraculously turned an industry punchline into a market
leader. Blake J. Harris is a writer and filmmaker based out of New
York. He is currently codirecting the documentary based on this
book, which is being produced by Scott Rudin, Seth Rogen, and Evan
Goldberg. He will also serve as an executive producer on Sony's
feature-film adaptation of Console Wars.