Herschell Gordon Lewis. Author Of 20 Books On Advertising, Writing And Direct Marketing Reveals Secrets Of Success In Copywriting

Even though I had heard his name for years, I never gave Hershell
much thought until I was searching for one of his books, "World’s
Greatest Direct Mail Sales Letters Of All Time." Hershell Gordon
Lewis is a well-connected expert who has been involved in the
direct mail industry for many years. He is the author of more than
twenty books on advertising and marketing, and is the former
chairman of BJK&E Direct. He now heads Lewis Enterprises, a
creative source. He is also chairman of Communicomp, a full-service
direct marketing agency affiliated with True North Communications
based in Fort Lauderdale, Florida. On this audio clip, prepare to
receive a real history lesson on some amazing things. My
conversation with Hershell was one of my most interesting,
illuminating talks. In it, I take you from the days of Hershell’s
first direct selling job as a door-to-door salesman through his
development and evolution into a prestigious, powerhouse ad agency
owner. This is one talk you will feel compelled to listen to three
or four times. It is that eye opening. This is an exclusive
interview from Michael Senoff's www.hardtofindseminars.com.