How much is the Super Bowl worth to the host?

Everywhere you look, it’s clear that the Super Bowl is here. Murals
and banners are up, cities are cleaning up, and the fans are flying
in. Many guests are staying and partying in Scottsdale.
Football-themed events and entertainment are transforming downtown
Phoenix, and the game itself is in Glendale. Experts predict that a
large percentage of the people attending these events will be
tourists, and the state is projected to make hundreds of millions
of dollars from Super Bowl 57. The last time Arizona hosted the
Super Bowl in 2015, the Pro Bowl also kicked off the next weekend.
That year, the state made more than $700 million in 10 days,
according to an estimate from Arizona State University. But the
Super Bowl's effects can be uneven, and it does come with costs,
too. This week on The Gaggle, a podcast by The Arizona Republic
and azcentral.com, hosts Ron Hansen and Mary Jo
Pitzl are joined by Arizona Republic reporter Corina Vanek to
discuss what goes into putting on a mega-event like the Super Bowl.
Ryan Brewer, associate professor of finance at Indiana University,
joins the show to break down the costs and economic benefits of
hosting the Super Bowl. Learn more about your ad choices. Visit
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