E9 - Peter Gurrie - On the Power of Data and Analytics to Create Stellar Customer Experiences

How to create a personalised brand experience that lets you
retain and repeat customers?


Hear it out from one of the brilliant minds in the field of
customer experience Peter Gurrie himself.


With almost two decades of experience in the field of data-driven
customer experience, Peter Gurrie has enough stories to share on
the subject to mesmerise anyone.


Whether you are a CEO of a multinational company or running a
small business in the neighbourhood, Peter shares the strategies
for all.


Peter is the Experience Services Director at the IVE Group,
Australia's leading holistic marketing company that generates
revenues over $700m and employs over 1,800 staff.


Learn from him what customer experience really is and how to
understand the customer’s perspective through the lenses of
artistic inquiry and criticism.


What you should definitely not miss listening to is the idea of
creating the futuristic omnichannel marketing infrastructure and
personalised customer experience using all the latest
advancements in the field of customer analytics, email marketing,
and offline and online channels.


More links about the guest


LinkedIn:



https://www.linkedin.com/in/petergurrie/



What is one book that you would gift to your younger self
and why this book?



E.W. Cole - Chasing the Rainbow by Lisa Lang


Brave New World by Aldous Huxley



Links to His Organisation:


https://www.ivegroup.com.au/


News about the guest and organisation:



https://www.adnews.com.au/news/ive-group-drops-kalido-blue-star-pareto-brands


https://mumbrella.com.au/ive-group-to-acquire-salmats-australian-catalogue-business-salmat-marketing-solutions-607923


https://www.intelligentinvestor.com.au/shares/asx-igl/ive-group-limited


https://www.themartec.com/insidelook/james-bennett-says-farewell-jba


https://www.bandt.com.au/jba-rebrands-kalido-emerges-full-service-customer-experience-agency/


https://www.linkedin.com/company/jbadigital-com/about/