E15 - Pedro Uria-Recio - Transforming Markets and Revenue Streams with Data

Do you often wonder about the power of data and analytics for
your business?


Listen to our podcast episode featuring Pedro Uria-Recio, Group
Head of Analytics at Axiata Group Berhad, to get answers to some
of your crucial business problems.


Pedro is an executive marketing professional with over 15 years
of global experience in data-driven marketing, digital
businesses, and analytics.


Pedro is currently looking after data analytics operations and
quantitative marketing for the telecom giant operating in 10
countries with 320 million subscribers.


This episode really touches a lot of bases, including:


How you can build the centre of excellence across distributed
teams.

The hub and spoke methodology that implements centralised
learning and a distributed execution. Don’t miss how he explains
this with a wonderful analogy of self-driving cars!

Strategies for creating new revenue streams for your business
using data and analytics.

Pedro also provides a real-life example of credit scoring as
a service from telcos.

Quite a few solid tips on fostering a data-driven culture in
your organisation.



The list goes on!


#data #analytics #businessanalytics #dda