E25 - Linda Ginger - On Using Data Science to Engineer Winning Innovations

Can you predict which business idea will fail & which one may
succeed?


According to a global leader of strategic marketing, Linda
Ginger, you can!


Linda has been a successful market strategist & innovator for
over 20 years.


Currently, she is working on multiple high-impact projects,
including her own company, Attractor, that helps businesses to
grow & stay relevant.


She is also an Advisory Board Member of Growth Science, the data
science research firm that owns & operates MESE, a
decision-making computing system for strategic planning &
growth investing.


In this episode, Linda touches on a lot of intriguing concepts
& ideas:


- How computer systems can predict the likelihood of a business
failing


- Real examples of the computer system called MESE in action


- How the system not only predicts success or failure but also
performs diagnostics to prescribe ways out of possible failures


- What is the success rate of the predictions?


- How to get access to this exclusive technology


- How to innovate, grow, & stay relevant in the rapidly
changing climate? Hint: There’s only one word that you have to
know.


#BusinessAnalytics #CustomerExperience #DataScience
#MarketStrategy #Innovation