E29 - Leanne Pilkington - How Technology Has Changed the Way Real Estate Being Sold & Used

Leanne Pilkington is one of the most influential personalities of
the Australian property industry. She has over 35 years of
experience in all aspects of real estate.


Currently, she is the Managing Director of Laing+Simmons, the
leading boutique real estate franchise network in New South
Wales. She is also the President of the Real Estate Institute of
New South Wales (REINSW). Real estate is a $107 billion industry
annually in NSW.


In this episode, the conversation ranges across quite a broad
spectrum of topics:


What’s the state of women participation in business &
what are the challenges they face?

How the industry is adopting technology & the effects of
Covid-19

What are the major types & sources of data that the
community uses for business intelligence

How individual buyers can access & use the data to make
better buying decisions

What are the challenges for creating a centralized shared
database for the industry

Challenges & shortcomings of the available CRM platforms
for the industry



The most important key takeaway for anyone is how Leanne is
actually using the data to build her own audience &
subsequently drive the business.

#BusinessAnalytics #CustomerExperience #DataScience #RealEstate
#BusinessIntelligence