E34 - Greg Anderson - Forging B2B Marketing and Sales Success with Data

Greg Anderson is here with us from one of the leading frontiers
of the world of marketing & sales - the intent-driven
marketing.


Greg is the Vice President of Sales (APAC) at TechTarget (Nasdaq:
TTGT), the company that’s leading the global field of purchase
intent-driven marketing.


TechTarget offers a wide range of data-driven marketing &
sales solutions for B2B enterprises. They have a network of 140
highly targeted technology-specific websites mining & driving
real-time intent data & helping over 1,300 tech companies in
over 200 target markets.


In this episode, Greg delves really deep into the unique case of
using purchase intent-driven marketing.


Intent driven marketing has been around for B2C marketing for
some time now but doing it for the B2B is very hard. Now,
TechTarget has pulled this off.


Here, you will learn all about how they are doing this difficult
but ingenious task in detail. And, what’s in it for your business
whether you are a large corporation or a small business.


So, if you want to take your marketing initiative to the next
level & get the most out of cutting edge marketing
technology, this is the episode you shouldn’t miss.

#BusinessAnalytics #CustomerExperience #Marketing
#BusinessIntelligence #DataScience