E38 - Jerry Abiog - Giving Power of Data Back to the Restaurant Owners

Jerry Abiog, the co-founder & CMO of a data-driven marketing
company Standard Insights, is here with us for this episode of
The Analytics Show.


Standard Insights empowers businesses with data-driven
omnichannel marketing campaigns with precise audience targeting.


The company also has a separate solution to help the restaurant
owners digitise their customer experience powered by a
recommendation engine.


In this episode, we get a lucid & practical understanding of
how data-driven marketing can make wonders for a business.


Some major elements of discussion are:


How it’s all about taking the action with the data that you
have collected.

How Jerry & his team are using some innovative marketing
tactics for promoting the use of their solution. Hint: stickers.

The inner workings of personalisation & customisation in
the recommendation engine & data-driven marketing.

How the engine significantly increases the upselling and
cross-selling of products.

The role of text messaging platforms like WhatsApp to push
highly targeted marketing communications at the right time.

Success stories of how restaurants increase sales &
revenue.






#Business Analytics #Customer Experience #Data Science
#Artificial Intelligence (AI) #RestaurantAnalytics