E44 - Jonas Christensen - Here’s How Analytics Leaders Succeed in Growing the Business

Jonas Christensen is the Director of Analytics at Taylor Fry. He
is passionate about helping businesses to grow with advanced
analytics and data-driven decision making.


Taylor Fry is an advanced analytics and actuarial consulting firm
operating across private and government industries. The company
helps the government, private businesses, and regulators use
advanced analytics to better manage their financial health,
customer engagement, pricing, and risk management.


From a very young age, Jonas realised in him the energy towards
innovation and constant improvement. As a professional, that’s
what he has been doing for over 15 years with his skills and
expertise in data analytics, artificial intelligence (AI), and
machine learning (ML).


He believes that these data technologies will be as revolutionary
in the coming days as the personal computing revolution has been
for the last 40 or so years.


Before joining Taylor Fry, Jonas was the Head of Analytics at ME
Bank. He was responsible for revenue growth, product performance,
and customer experience by combining data analytics, finance, and
marketing expertise.


Apart from that, his experience ranges across the banking,
finance, and corporate sector in various other high-level
positions in different organisations. He is a former lecturer in
finance at Deakin University.


He also co-founded his company Bike Chaser, an online marketplace
for bicycle products, in 2014.


Jonas holds a Masters of International Finance and a Masters of
Accounting from Deakin University as well as a Bachelor of
Economics and Business Administration from Copenhagen Business
School.


In this exclusive episode, Jonas goes all-out into revealing all
the secrets of successful digital transformation and
implementation of corporate analytics.


The interview starts with Jonas and Jason sharing their
experience of building digital marketplaces for bicycle and
accessories.


Then it moves through all these and much more:


Challenges and use of analytics in building digital
marketplaces.

Learning from the digital marketplace endeavours that are
transferred into corporate projects.

They also share a bit of all the wonders a cyclist gets out
of the meditative experience of cycling. 

The importance of learning to work with the algorithms upon
which most of the digital marketing processes depend. 

Using content marketing and putting human value into your
business through storytelling. 

How data and analytics should advance its position from
advising the business to running the business. 

How to start building the analytics platform as a traditional
business. 

How digital transformation relates to data-driven customer
experience and both work together to strengthen the business
bottom line. 

Jonas shares with us his new and exciting theory of how a new
technology must touch the executives and top leadership of an
organization at first to truly get implemented in the
business 

Few tips for analytics professionals and consultants for
growing their career. 

Why analytics and corporate strategy should work in an
integrated fashion and ultimately connect with improving the
customer experience. 

Some crucial project management and task prioritization tips
and tricks for creating a distraction-free environment for your
analytics team. 

Last but not the least Jonas also gives us a sneak peek into
his upcoming book Demystifying AI for the Enterprise. 



You can surely see that you will miss a lot if you miss this
episode. So, don’t miss it! 


Also, share with your colleagues and friends who are into all
things digital and analytics.


#BusinessAnalytics #DataAnalytics #CustomerExperience
#DataScience #Insurance