E59 - Sakhee Dheer - Data-Driven Marketing - Marketing “Marketing” to Marketers

Sakhee Dheer is the Head of Digital Marketing, Global Business
Marketing - Asia Pacific at Facebook. She is all for data and
insight-driven marketing and business development.


Facebook (NASDAQ: FB), as you all know, needs no introduction
with its 1.84 billion daily and 2.80 billion monthly active users
worldwide. Sakhee has been working at Facebook for around five
years now. She is responsible for all aspects of Digital
Marketing and Media across Asia to inform and promote advertising
on Facebook's family of apps. Sakhee drives end-to-end integrated
digital marketing efforts to bring the best impact for Facebook
Business's content and campaigns. She manages a team of marketing
managers across the APAC region.


Before joining Facebook, She was the Head of Digital Marketing
& Analytics, Asia Pacific at Microsoft. At Microsoft, she
worked across all APAC markets to create unique insight-driven
media strategies and plans. She was instrumental in building
Microsoft's first social media operations centre in Singapore.


Sakhee was also nominated by Women in IT Summit & Awards
Series in the Digital Leader of the Year category.


Sakhee is an alumnus of the Indian School of Business and the
National University of Singapore.


In this exclusive episode, we also have @Sue-Anne Lim, CEO of
@Trapper, as a guest host with us.


Here, we get to find out some of the essential aspects of
marketing in the digital age, like creative planning, creating
production, and the place of data analytics.


The importance of being in touch with yourself for bringing
new levels of mindfulness to work.

How Sakhee transitioned from engineering to marketing.

Challenges of working with a fast-paced organization like
Facebook.

Intricacies and complexities around the use of internal and
external data for marketing.

What’s the best data strategy for your Facebook ad
campaigns.

Future of data privacy and personalization, and also some of
the misconceptions around it.

The problem of social media misinformation and what are the
ways out.

Data-driven marketing to pinpoint your objective, messaging,
and channels.

How to create thumb-stopping ads.

Upcoming major changes in digital marketing.

How Facebook data is handled and protected in case of
partnerships.

Some valuable advice for new marketers.



If you are the chief marketing officer or a senior official who
want to know how you can utilise the power of marketing data to
get the message out effectively, this is the episode for you!


BusinessAnalytics, DataDrivenMarketing, DigitalMarketing,
BusinessIntelligence, CustomerExperience, DataScience