E60 - Albane Flamant - Data Analytics in Social Listening & Consumer Insights to Drive Revenue

Albane Flamant is the Head of Brand & Data Storytelling at
Talkwalker, social listening and consumer insights services
provider to brands all over the world. Talkwalker was named a
Leader in social listening by The Forrester Wave Report.


Albane joined Talkwalker as a Digital Communications Officer in
2015 and in this very short period of time she was promoted five
times within the organisation and became the head of brand &
data storytelling.


Previously, she was in charge of the development of Talkwalker's
presence & marketing activities in the French market and the
US markets, from influencer relations to content marketing.


Talkwalker helps in making sense of consumer & customer
feedback across all channels. Their listening and analytics tool
enables more than 2,000 companies worldwide to protect their
brands, measure their impact and gain the key consumer insights
that drive purchase decisions.


Going beyond social listening, the company also offers an
AI-powered conversational intelligence platform that connects the
dots between what customers think, say, and do.


Albane has a Dual Master in Journalism & International
Affairs from the Institut d'Etudes politiques de Paris and
bachelor’s degrees in law and communications.


She started her career in communications, writing, journalism,
and research and still continues to be a prolific writer. She
writes at the Talkwalker blog regularly.


In this episode, Albane offers a comprehensive view of data
analytics in social listening & consumer insights.


The story behind Talkwalker - How Talkwalker got established,
its vision, and present situation.

How data analytics is at the centre of social listening and
sentiment analysis.

How sentiment analysis works.

How everyday brands are using sentiment analysis to improve
customer experience and drive revenue.

The use of AI & ML technologies in social listening,
consumer insights, and product research.

Benefits of podcast monitoring for brands and how Talkwalker
monitors 35 thousand podcasts.

Utilizing customer feedback from all the available channels
to improve customer experience.

The place of review platforms and facing fake and bot reviews
and activities.

Some of the fascinating real use cases of Talkwalker
technologies.



If you are a CMO and you want to always be on the pulse of your
customer sentiment around your brand and products, this is the
episode you shouldn’t miss!


BusinessAnalytics, SocialListening, ConsumerInsight,
CustomerExperience, DataScience