E82 - Sigal Pilli - Uniting Finance & All Sides of Business with Data Analytics

If communication is key to running a successful business, then
why do the different departments in a business fail to
communicate? How many people go about their work day without
knowing a single thing about what their co-workers are doing?


If communication really is key, then what can miscommunication do
to a business?


Meet Sigal Pilli


Sigal’s Role as a Finance Leader at Seer Medical


Sigal Pilli is the Chief Financial Officer of Seer Medical, a
creator of technology that revolutionises the diagnosis and
management of neurological conditions. Their technology consists
of wearable devices, a cloud platform and machine learning
systems. These systems are at the core of their at-home video EEG
monitoring and diagnostic service - the first of its kind.


At Envato, Sigal took part in structuring the financial
department to integrate with other departments, merging data,
finance and the diversity of views from around the table to
ensure decisions are made well. As the CFO, Sigal’s role was to
shine a light on points not considered by marketing and product.


Sigal’s Past Experiences in Finance


Sigal is also a Non-Executive Director at RateMyAgent Australia
(ASX:RMY), Australia’s No. 1 real estate agent ratings and
statistics website. Previously, Sigal held CFO and COO positions
at industry-leading organizations like John Deere, Envato,
Assembly Payments, and New Aim.


Sigal has decades of experience working in senior leadership
roles in digital (e-commerce and SaaS), fintech, manufacturing,
and engineering. Her expertise also includes acquisitions,
integration, change management, and digital transformation. Over
the years, she has built many large and complex financial and
operational projects from scratch, including an effective,
commercial and service-oriented finance function involving 40
professionals at Envato.


Uniting Finance and All Sides of the Business with Data
and Analytics


In this exclusive analytics podcast episode, Sigal
shares:


About her volunteering experience and why she chose those
organisations to volunteer for.

How to avoid biases in hiring and managing female employees,
especially for the STEM and tech industries.

Her thoughts and experience in using data analytics in the
areas of her work.

Why making the most impact on an organisation with analytics
is to focus on the revenue.

Why finance is best suited for this work and how the overall
organisation, including pricing, products and marketing
department, can work with their finance team to make a sound
decision that is forward-looking with a long term view.

How to organise the financial department to work well with
other departments in the organisation.



If you’re a CFO, and always intrigued about how you can move
beyond financial control but modernise your department to play a
bigger role in your organisation with your finance expertise,
listening to Sigal and how she plays her roles in scaling and
growing the company is highly recommended.


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