E89 - Jason Tan - Product Analytics Tool Showdown: Mixpanel vs. Amplitude vs. Posthog

How do you know if that one feature of your product that you
spend ages tending to everyday…is actually being used?


And how do you know if that one feature of your product that
you’ve set aside for the time being…isn’t actually being used?


Maybe, this whole time, you’ve been focusing on the wrong areas
because you’ve been basing everything off of assumptions or the
hastily put together survey you send out to your users once a
year.


The solution?


Product analytics tools.
In This Special Episode

This week, I’m bringing you the first solo episode of 2022 from
The Analytics Show Podcast.


The rise of web-based technologies has changed how applications
and software products are being built. The development within
these products often requires analytics to be included as well so
that we can track how people are using our product at any given
time.


In this episode, I will not only be sharing how to integrate
product analytics tools into your software product, but also how
to choose the perfect tool out of the hundreds out there to suit
you and your needs.
Why Use Product Analytics Tools?

Well, these tools can help you:


Track your users’ digital footprint step-by-step to see what
they like and what leads them to engage, return, or churn

Combine all data sources into one single organized view

Find out what functions your users use most often

Find out which modules get used least frequently and may
require improvement

Mixpanel, Amplitude, or Posthog?

In this exclusive analytics podcast episode, I share:


How to choose the right product analytics tool to suit you
and your needs

What Mixpanel, Amplitude, and Posthog have in common with
each other

The differences between the three tools and which one is the
best for you



If you have recently introduced a new feature in your application
or software product and want to use analytics to track the
product usages, this is the episode you shouldn’t miss.