E98 - Antony Ugoni - Getting a Seat at Decision-Making Tables as an Analytics Professional

“How do I get a place at the decision-making table?”


For those of us in the data industry, we hear this question from
other analytics professionals often.


“How do I have my voice heard?”


We face the challenge of trying - and often failing - to
influence decisions in our organisations.


Analytics is still seen as a subset of other teams.


But how do you have your voice heard when no one is listening?


Antony has the answer.
Meet Antony Ugoni

Antony’s Role as a Business Leader at Flow of Work
Co


Antony Ugoni is an Advisor at Flow of Work Co. Started up by a
team of former colleagues, they believed it was time to rethink
the way employees are developed, upskilled and deployed. With
expertise in HR, innovation, people-analytics, technology, and
behavioural science, Flow of Work is working with people-led
organisations to maximise their workforce potential and help make
their employees working hours more meaningful and enjoyable.
Antony’s Other Roles in the Data Analytics Community

Other than his role at Flow of Work, Antony represents the
Australian data analytics community in various ways. At the
University of Melbourne, Antony has the role of a Board Member at
the Centre for Business Analytics’ Advisory Board. He is also a
Chairperson at the Advisory Board of IAPA - the Institute of
Analytics Professionals of Australia, and has been, until
recently, a member of the Advisory Board for the Australian
Alliance for Data Leadership and the Association for Data Driven
Marketing and Advertising.


With over 20 years in the industry and with these positions,
Antony is ardently involved with activities and projects designed
to drive analytic professionals to find seats at decision-making
tables. It’s his belief that, with a data-driven and
evidence-based approach to decision making, organisations can
flourish.
Value, Analytics Professionals, and Decision-Making Tables

In this exclusive analytics podcast episode, Antony shares:


Transitioning from a biostatistician to his current career

His work as a board member for Centre for Business Analytics
at University of Melbourne and the Chairperson at the Institute
of Analytics Professionals of Australia

What attracted him to join and serve at the organisations

If analytics professionals are seen as valuable enough by
organisations in general

The biggest challenge analytics professionals face when
trying to influence decisions in their organisations

What can be done to solve this problem of not utilising data
and tech

Whether analytics is still seen as a subset of other teams

How to convince C-Levels to change their perception of
viewing analytics professionals as only playing a supportive role

As a community, what can we do to help analytics
professionals have a seat at decision-making tables

His advice for data analytics professionals to achieve a
career in the business world



If you are an analytics professional looking to find a seat at
decision-making tables or a business owner seeking to integrate a
more customer-centric approach to your business, this is the
episode you do not want to miss out on.