E107 - CLASSIC - Matthew Liebmann - How Data Science Is Shaping the Future of Movie Marketing

What goes on behind the scenes of getting your favourite movies
on the big screen as you settle down with a tub of popcorn in
those plush red cinema seats?


And what role does data analytics play in it?


This week, we bring you another classic episode!


All the way from early 2020, we bring back Episode 10, coming
back as Episode 107.


Have you been back to cinemas since then?
Meet Matthew Liebmann

Matthew’s Role as a Data Science Leader at Vista


Matthew Liebmann is the Chief Innovation & Data Officer of
Vista Group. Vista Group provides software and additional
technology solutions across the global film industry. It  is
the parent to several businesses, including Movio - an authority
in moviegoer data analytics, Veezi, movieXchange, Maccs, and
Numero.
Matthew’s Other Work in Data Science and Media

With over 25 years of experience in the entertainment and media
sector, Matthew was previously the COO and the Global President
of Movio. Here, he worked to ensure the continued success of
Movio Cinema, the flagship product of the company, and leading
into growing markets in the US and Canada, China, Japan, India,
UK, France, Mexico, and Brazil.


Matthew is also a former board member of Screen Australia, the
key Federal Government direct funding body for the Australian
screen production industry. Prior to this, he was the COO of
HOYTS Entertainment, one of the world's leading entertainment
companies with a chain of successful cinema complexes in
Australia and New Zealand, and as a Director at
PricewaterhouseCoopers (PwC).
Marketing, Customer Experience, and Entertainment

In this exclusive analytics podcast episode, Matthew shares:


The cutting-edge advancements in entertainment marketing

The use of data and analytics to create stellar customer
experience

Weaving the online and offline data for the betterment of
moviegoers, filmmakers, and the exhibitors alike

Loyalty programmes, subscriptions, purchase information, time
and frequency, and many other details

Giving the best experience to the customers so the main
purpose of data and analytics does not fail

Why Netflix is buying cinemas

Which direction streaming services are headed in

How cinemas have kept competing, innovating, and thriving.

How the rise of so many streaming services is going to create
problems for the consumers

How local content can survive in the age of streaming
disruption.



If you are looking to try something new and join the realm of
data science in the entertainment industry - or if you’re simply
interested to know what goes on behind the scenes, this is the
episode you do not want to miss out on.