E110 - CLASSIC - Jonas Christensen - Here’s How Analytics Leaders Succeed in Growing the Business

If the future is data-driven then we must have already reached
the future.


The Data Analytics leaders of today and of the future are paving
the way to growing businesses.


Some of the most successful companies in the world, like Google,
Amazon, Netflix, and Facebook, have long adopted the new data use
paradigm.


And if they found success in it, why can’t you?


Meet Jonas Christensen


Jonas’s Role as a Data Science Leader at Maurice
Blackburn Lawyers


Jonas Christensen is the Head of Data Science at Maurice
Blackburn Lawyers, Australia’s leading plaintiff and social
justice law firm. They have built a reputation on the unwavering
belief that the law should serve everyone, not just those who can
afford it. For more than 100 years, Maurice Blackburn has had a
proud history that includes the largest and most significant
class action settlement in Australian history for the Black
Saturday bushfires, protecting women and children on Manus Island
and Nauru, and defending underpaid 7-Eleven employees. With over
1,100 employees across 33 offices in Australia, they have helped
over 500,000 Australians seek justice.


Jonas’s Other Work in Data Science


Jonas is passionate about helping businesses to grow with
advanced analytics and data-driven decision making. From a very
young age, Jonas realised in him the energy towards innovation
and constant improvement. As a professional, that’s what he has
been doing for over 15 years with his skills and expertise in
data analytics, artificial intelligence (AI), and machine
learning (ML). He believes that these data technologies will be
as revolutionary in the coming days as the personal computing
revolution has been for the last 40 or so years.


Digital Marketplaces, Content Marketing, and Analytics
Platforms 


In this exclusive analytics podcast episode, Jonas
shares: 


Challenges and use of analytics in building digital
marketplaces

Learning from the digital marketplace endeavours that are
transferred into corporate projects

The wonders a cyclist gets out of the meditative experience
of cycling

The importance of learning to work with the algorithms upon
which most of the digital marketing processes depend

Using content marketing and putting human value into your
business through storytelling

How data and analytics should advance its position from
advising the business to running the business

How to start building the analytics platform as a traditional
business

How digital transformation relates to data-driven customer
experience and both work together to strengthen the business
bottom line

His new and exciting theory of how a new technology must
touch the executives and top leadership of an organisation at
first to truly get implemented in the business

Tips for analytics professionals and consultants for growing
their career

Why analytics and corporate strategy should work in an
integrated fashion and ultimately connect with improving the
customer experience

Crucial project management and task prioritisation tips and
tricks for creating a distraction-free environment for your
analytics team

A sneak peek into his book Demystifying AI for the Enterprise



If you are an analytics professional or consultant looking to
grow your career beyond where it is now, this is the episode you
do not want to miss out on.