E116 - Maria Markman - Personal Branding for Analytics Professionals in a Competitive Market

Would you be recognisable in a crowd?


If you stepped into a group of others in your industry, would
anyone be able to point you out and know exactly who you are?


Or would others take the spotlight instead?


Personal branding in a competitive market is key to standing out
in the crowd, no matter if you’re an analytics professional or
otherwise.


Without it, you’ll just be anyone else.
Meet Maria Markman

Maria’s Role as a Branding Leader at Markman
Media


Maria Markman is the Founder & CEO at Markman Media - a
Personal Branding agency for professionals, executives and
company directors looking to build and promote their personal
brands. Markman Media has an extensive database of specialists to
fulfil the tasks required in order to launch your personal brand.
They have developed a unique 3-step service to achieve effective
personal branding on an ongoing basis. Based in Melbourne,
Markman Media services clients Australia-wide and globally.
Maria’s Other Work in Technology

Beginning her career in her native country of Russia, Maria is a
connector, known for bringing people, ideas and solutions
together. She has worked in a number of innovative businesses and
industries, including a digital marketing agency, Salesforce.com
implementation partners (as a certified consultant) and in sales,
selling IT professional services. Her unique skillset encompasses
cloud computing, software-as-a-service, sales and marketing.


Maria also has extensive board experience, most notably with the
ACS (Australian Computer Society), where she served on the board
and as Chair of the Victorian branch. At the end of 2018, she
said ‘enough’ to corporate life and decided to focus on her board
career and her own business.
Personal Branding, Social Media, and Competition

In this exclusive analytics podcast episode, Maria
shares:


Her experience from joining Miss Multiverse Australia

An experience on the show that has stuck with her until now

Her role as the Founder & CEO at Markman Media

Her personal journey through personal branding

How personal branding isn't limited to LinkedIn and other
platforms and tools

Why people are still not utilising social media for personal
branding

Positioning yourself as an individual vs as a part of a
corporation

Some of the biggest mistakes people tend to make when
branding themselves

How personal branding benefits those who already hold a high
position in their industry

How analytics leaders in the C-Level positions can make their
personal brand stand out in the competitive market

Using personal branding to convince organisations of the
importance of data analytics

Unique challenges involved in building an analytics leader's
personal brand

Tips for maintaining consistency in personal branding

Advice for those held back by their organisations in terms of
personal branding



If you are an analytics professional of any position trying to
create a personal brand for yourself and your future career
opportunities, this is the episode you do not want to miss.


Are you curious where you are at with your personal brand? For
all listeners of our podcast, Maria has offered a complimentary
1-hour consultation. Reach out to Maria via LinkedIn or Instagram
and mention the codeword PODCAST to redeem.