E125 - Dr. Ramendra Singh - The Role of Data Analytics in Performance Media and Marketing

Did your latest advertisement reach 100k views and get 10k
clicks?


Or do you have no idea how many people actually saw it or had
enough interest in it to try and learn more?


If the advertising, marketing, and media you produce is created
with the goal of reaching a measurable outcome - whether it’s
views or clicks or subscribers or sales…


…you might just be interested in learning more about Performance
Media and the data analytics that goes into it.


Catch the latest TAS episode to hear it from Dr. Ramendra Singh.
Meet Dr. Ramendra Singh Ramendra’s Role as a Media Leader as
Crossmedia

Ramendra Singh is the Chief Performance Media Officer at
Crossmedia USA. Crossmedia is an independent channel-driven
agency delivering communications planning, media services and
international account management. Crossmedia was born out of a
passion to establish an agency model that focuses on what media
agencies should do: create innovative, participatory connections
between brands and people regardless of channel or budget. Since
being founded in 2000, they have seen a paradigm shift in how
media agencies are structured, mirroring the Crossmedia approach.
Ramendra’s Other Work in Marketing

Ramendra received the Data Culture Leader Award as part of the
BoD Awards from Corinium in 2022. He has served as Chief
Marketing Officer, Chief Analytics Officer, and Chief Product
Officer at Fortune 500 firms throughout his career. His C-Suite
experience spans leading functional areas of Marketing, Product
Development, Data Science & Analytics, Technology, and
Operations and his global experience spans across multiple
industry verticals. To name a few, previously, Ramendra has been
Chief Analytics Officer of Performics and Chief Marketing Officer
at Brandman University.


He is also a senior member on Industry Councils and Advisory
Boards. Besides that, Ramendra shares his insights by speaking
and publishing on topics such as Performance Marketing,
Measurement, Digital Transformation, Advanced Analytics,
Decisioning Solutions, Application of AI/ML, and Organisational
Improvement.
Performance Media, Data Analytics, Marketing In this exclusive
analytics podcast episode, Ramendra shares:

The story behind his win of the Performance Pioneer award
with PMW US

His current role as the Chief Performance Media Officer at
Crossmedia USA

What exactly Performance Media is

Combining demand generation and demand capture

Using advanced analytics solutions in Performance Media

Where we're at in Performance Media regarding advanced
analytics

The future of plug-and-play with data analytics

How the role of a marketer has become broader and how
universities should adapt

A use case of a Performance Media has benefitted an
organisation using data analytics

Calculating the KPI for these Performance Media benefits

How much mathematicians are involved in creating these media
solutions

The challenges that come with using data analytics in
Performance Media

How small businesses can also benefit from Performance Media

Services side vs clients side



If you are a marketing professional looking to start implementing
Performance Media in your organisations through the use of data
analytics, this is the episode you do not want to miss.