E128 - Judson Rollins - Driving Revenue Growth in the Air and on the Ground: The Impact of Data Analytics in Cargo and Freight

Have you ever wondered what goes into the process of getting your
mail to you through cargo and freight?


How do they make revenue?


And how does data analytics come into all of this?


Catch the latest TAS episode to hear it from Judson Rollins.
Meet Judson Rollins Judson’s Role as a Commercial Innovator at
Propel Revenue

Judson Rollins is the Managing Partner at Propel Revenue. Propel
Revenue helps cargo and freight carriers increase margins via
greater pricing power, optimal asset utilisation, and reduced
selling expense. Propel delivers tailored, cutting-edge
strategies backed by data and best practices from a wide variety
of transport providers.
Judson’s Other Work in Pricing

Over the past 15 years, Judson Rollins has helped 20+ passenger
airlines and cargo transport companies optimise their pricing,
customer segmentation, route networks, and capacity. Previously,
he has worked with Leeham Company, Air New Zealand, SkyWriter
Aviation, Boeing Commercial Airplanes, and Continental Airlines,
aiding in strategy and consulting.


On top of that, Judson speaks regularly to industry groups and
other audiences who want to learn more about pricing for
airlines. He often gives interviews and writes content for media
worldwide.
Data Analytics, Cargo and Freight, and Revenue In this
exclusive analytics podcast episode, Judson shares:

His favourite country he's worked so far and his best
experiences travelling for work

His current role as a Managing Partner at Propel Revenue

Where airlines are today in terms of data analytics and
digital transformation compared to a few decades ago

The best time to redeem tickets for travelling with airlines

How this transformation with airlines translates into the
transformation needed in cargo

Convincing the industry to invest more in data collection

Getting traction in the industry as a startup

A use case from a time when data analytics has helped to up
revenue in the cargo and freight industry

The challenges organisations often face when trying to
implement data analytics to improve revenue in cargo and freight

Data-driven roles in cargo and freight



If you are a leader or data analytics professional in the cargo
and freight industry looking to improve revenue through data
analytics in your company, this is the episode you do not want to
miss.