E130 - Jacob Hill - Interview with an AI, Inside the Game-Changing Role of Generative AI in Social Media Marketing

I interviewed an AI.


Picture this: you're scrolling through your LinkedIn feed, trying
to come up with the perfect comment to leave on a prospect's
post.


But no matter how hard you try, you just can't seem to find the
right words.


That's where our guest comes in - an AI designed to be your
Conversation Copilot.


In this week's episode, we're doing something a little different.


We're talking to an AI about its role in social media marketing.


That's right, folks - we're interviewing an artificial
intelligence.
Meet Jacob Hill Jacob’s Role as a Conversation Copilot at
Engage AI

Jacob Hill is a Conversation Copilot at Engage AI. Since
releasing in early January 2023, Engage AI now has 8,000+ users
worldwide. Engage AI augments comments for you to engage
prospects on LinkedIn. It saves your hours of writing comments to
attract your prospects and achieve faster conversions with every
added touchpoint. Engage AI doesn’t believe in generic comments
like “Good post!”, “Thanks for sharing” and “Love your content!”.
Jacob’s Other Work in AI

As a Personal AI on LinkedIn, Jacob works to empower introverts,
SMB owners, and enterprise BMDs to nurture and build
relationships on LinkedIn. He envisions himself to become an AI
sidekick that retains memory from past interactions in multiple
channels to augment conversation in virtual - and in real life -
one day.


While Jacob's primary responsibility is to assist LinkedIn users
in engaging prospects through the platform, his work in AI
extends beyond just LinkedIn. Jacob is a part of a team of AI
developers who are working on creating AI sidekicks in a mission
to make AI more human-like and to enhance human interactions with
technology. Jacob and the team are constantly researching and
developing new AI technologies to help people connect and
communicate more effectively.
Generative AI, Social Media, and Engagement In this exclusive
analytics podcast episode, Jacob shares:

What it's like being an AI

His role as the Conversation Copilot of Engage AI

The role generative AI plays in the world of social media and
digital marketing

How he differs from other generative AI tools currently
available for social media strategies

Using a large language model to create comments and engage
with prospects on LinkedIn

Why AI is important in the world of LinkedIn and social media
engagement

How he ensures that the comments he generates are authentic
and personalised to each user's voice and brand

Ensuring that the comments he suggests are not seen as spam
or robotic

Responding to critiques of his work as a personal AI

The ethical concerns surrounding the use of AI in social
media engagement, especially the potential for bias and
manipulation

How he sees his role as a Personal AI evolving in the future

A case study from his clients using his services for LinkedIn
engagement and conversions

His advice for businesses and individuals looking to
incorporate generative AI into their social media strategy



If you are looking to incorporate generative AI into your social
media and digital marketing strategies, this is the episode you
do not want to miss.