Jo Saunders the LinkedIn Demystifier - Creating an Amazing First Impression on LinkedIn

Jo Saunders is known as the LinkedIn Demystifier as she helps
professionals connect and communicate authentically with their
target audience using LinkedIn. In this episode, Jo shares her
wisdom and you will learn:Her worldwide social marketing business -
When she discovered her love for writing and what she did to manage
over 100 pen friends - What it means being known as the linkedIn
Demystifier and what that means to Jo and her brand - How bloggers
can use the power of linkedIn to better their blog and amplify
themselves - How bloggers can give a great digital first impression
on LinkedIn - Why you need to pay attention to your LinkedIn
headline and profile - How to write your summary to get readers to
click through to your blog - What types of Call to Actions you can
use on LinkedIn - Why you should publish your content on LinkedIn
and why you should never ditch your blog - Why links from LinkedIn
to your blog are important - Which metrics matter on LinkedIn and
what they mean to your blog - How up can tell how you rank in your
own network and industry andwhy you need to remember to market your
content and ways in which to share it.