Peter Birkeland | Franchising or Entrepreneurship — Which is the Best Fit for You?

On this week’s episode of Franchise Freedom, we’re joined by
special guest Peter Birkeland. Peter is the author of Franchising
Dreams: The Lure of Entrepreneurship in America and Legal
Cannabis: The Great Social Experiment, and is currently doing
ghostwriting on business and entrepreneurship. He is also the
former radio host of Franchise Boot Camp.“I started studying
franchising and found out that there was really nothing written
about it. At one point in my career, I gave a job talk at a top
tier business school to be an assistant professor, and at the end
of my talk, they said we would only maybe spend 20 minutes out of
an entire course on franchising, so there's just not a lot. There
wasn't a lot written about it. So, I did research. I worked with
franchisees and wrote the book Franchising Dreams, and it was
really the first of its kind. And so that kind of started me,”
says Peter.We chat about Peter’s thoughts on franchising, as well
as:  The pros and cons of franchising vs starting your own
business The role of a ghostwriter The integral role vision plays
in the success of your business Writing a book as a means of
promoting your business And more


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The Franchise Freedom: Discover Your New Path to Freedom Through
Franchise Ownership, Book by Giuseppe Grammatico:
https://ggthefranchiseguide.com/book  or you can purchase
directly on


Connect with Franchise Freedom on:
Website: https://ggthefranchiseguide.com/podcast/
LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/
Facebook: https://www.facebook.com/GGTheFranchiseGuide
X: https://twitter.com/ggfranchguide
Instagram: https://www.instagram.com/ggthefranchiseguide/
YouTube: https://www.youtube.com/@ggthefranchiseguide
Apple:
https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638

Spotify:
https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm

The Franchise Freedom: Discover Your New Path to Freedom Through
Franchise Ownership, Book by Giuseppe Grammatico
https://ggthefranchiseguide.com/book or purchase directly on
Amazon.