Mike Saunders | The Importance of Authority Positioning

Join your host Giuseppe Grammatico with guest, authority
marketing strategist and author, Mike Saunders. In this episode,
Mike talks about how experts can present their solutions to
problems, even if they're no longer new, in a thoroughly
efficient and outstanding manner. As an expert in authority
positioning, Mike stresses there is critical value in how a
solution is articulated and not just on the solution itself. When
talking about the optimization of content, he also explains the
concept of repurposing. For Mike, recycling content on different
platforms helps stretch a content's value-adding characteristic
and leads to a content's omnipresence.


In this episode you will learn:


"Create your own expertise in the pond you fish in." 

What is authority marketing?

Setting foot on the other side of the equation: On having a
full-time career and a business.

The impact of repurposing content.

Is knowledge power?




About Mike Saunders:
Mike Saunders of the Authority Positioning Coach is a speaker,
bestselling author of four books, and a successful business coach
who holds an MBA in Marketing. Mike is also an Adjunct Marketing
Professor at several Universities and a member of the Forbes
Coaches Council.



Mike Saunders's Contacts and Resources:
Website: https://mikesaunders360.com/
https://authoritypositioningcoach.com/


Grab your copy of Brevity + Clarity = AUTHORITY, Book by Mike
Saunders, MBA:
https://www.amazon.com/brevity-clarity-AUTHORITY-Entrepreneurs-Positioning/dp/B08HRZGXPW/


Discover the SECRETS & SHORTCUTS to quickly becoming an
EXPERT with this FREE COPY of Authority Selling, Book by Mike
Saunders, MBA:
https://authoritymarketingstrategist.com/sales-page-12391018


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The Franchise Freedom: Discover Your New Path to Freedom Through
Franchise Ownership, Book by Giuseppe Grammatico
https://ggthefranchiseguide.com/book or purchase directly on
Amazon.