An Insider's Perspective on Franchising | Giuseppe Grammatico

Join your host Giuseppe Grammatico as he discusses the three
takeaways from a recent national conference that he took part in.
In this episode, Giuseppe reiterates the biggest stumbling block
to business ownership: the tendency to chase the "dream" of a
brand. Here, Giuseppe talks about the inner-work that needs to
get done when researching a franchise concept, how companies are
branching out to more ways of reinvesting in their brands, and
the trend on acquisitions.


In this episode you will learn:



Giuseppe Grammatico – the questions I tackle with
clients


Franchising is all about you!


There is an uptrend of acquisitions in franchising


A franchisee is an extension of a brand's reputation


The "why" of your business decision making



About Franchise Freedom:


In 2005, Giuseppe was living the life as a young executive on
the rise. He worked with three of the biggest financial firms in
the country. Everything was going as planned for Giuseppe until
his company went through a merger – but he didn't. He was shown
the door. Giuseppe landed on his feet only to have a merger at
his new company result in a pink slip and a severance
package.


At that point, Giuseppe had it with the risk of being a
corporate executive, and his wife has had it with his two-plus
hours of commute, coming home late, and him always feeling
stressed – expected to say "how high?" when the company said
"jump" anytime. So he escaped the corporate world and found
entrepreneurship. Giuseppe bought a franchise, became a master
franchisee, and then a master franchisor. In short, he has worked
on all sides of franchising since 2007.


Franchising has given his family the financial freedom they
always wanted, and it's given him the time to enjoy the money
he's made. Giuseppe works on his terms and builds his wealth
instead of lining the pockets of shareholders. Now, he helps
other corporate executives decide if franchising might be the
right move. Giuseppe has helped over a thousand people at this
point.


Connect with Franchise Freedom on:

Website: https://ggthefranchiseguide.com/podcast/
Linkedin:
https://www.linkedin.com/company/gg-the-franchise-guide
Facebook: https://www.facebook.com/GGTheFranchise


Connect with Franchise Freedom on:
Website: https://ggthefranchiseguide.com/podcast/
LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/
Facebook: https://www.facebook.com/GGTheFranchiseGuide
X: https://twitter.com/ggfranchguide
Instagram: https://www.instagram.com/ggthefranchiseguide/
YouTube: https://www.youtube.com/@ggthefranchiseguide
Apple:
https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638

Spotify:
https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm

The Franchise Freedom: Discover Your New Path to Freedom Through
Franchise Ownership, Book by Giuseppe Grammatico
https://ggthefranchiseguide.com/book or purchase directly on
Amazon.