The Only Marketing Strategy You Ever Need

Join your host Giuseppe Grammatico and his guest Marcus
Sheridan as they talk about how you can become a digital David in
a land full of typical Goliaths. As the owner of IMPACT, Marcus
shares how they help companies create in-house content creation
teams that are truly world-class. He also touches on the main
focus you need to have when creating content, the reason why
ignorance scares away customers, and the story behind how he
saved his swimming pool company back in '08 and propelled his
speaking career simultaneously simply through writing.


In this episode you will learn:



Talking about your customer's questions may do you good


If your customers can't find it from you, they're going to
find it from someone else


Marcus Sheridan – on outsourcing content creation


A singularity of purpose


Write for yourself; don't write for others!



About Marcus Sheridan:

Marcus Sheridan is a highly sought-after international keynote
speaker known for his unique ability to excite, engage, and
motivate audiences. Forbes named Marcus "One of 20 Speakers You
Don't Want to Miss." He has been dubbed a "Web Marketing Guru" by
the New York Times and featured in Inc., The Globe and Mail,
Forbes, and many more. As an owner of IMPACT, Marcus has
established one of the most successful digital sales and
marketing agencies in the country. Within his speaking company,
Marcus Sheridan International, Inc., he gives over 70 global
keynotes annually, where he inspires audiences in the areas of
sales, marketing, leadership, and communication. 


Mashable rated his book, They Ask, You Answer, the "#1
Marketing Book", and Forbes listed it as one of the "11 Marketing
Books Every CMO Should Read".


Connect with Marcus Sheridan on:


Twitter:https://twitter.com/thesaleslion?lang=en


LinkedIn:https://www.linkedin.com/in/marcussheridan/


They Ask, You Answer: A Revolutionary Approach to Inbound
Sales, Content Marketing, and Today's Digital Consumer,
Book by Marcus Sheridan:


https://www.amazon.com/They-Ask-You-Answer-Revolutionary-ebook/dp/B07VVH94ZF/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1652114635&sr=1-1


Connect with Franchise Freedom on:

Website: https:


Connect with Franchise Freedom on:
Website: https://ggthefranchiseguide.com/podcast/
LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/
Facebook: https://www.facebook.com/GGTheFranchiseGuide
X: https://twitter.com/ggfranchguide
Instagram: https://www.instagram.com/ggthefranchiseguide/
YouTube: https://www.youtube.com/@ggthefranchiseguide
Apple:
https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638

Spotify:
https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm

The Franchise Freedom: Discover Your New Path to Freedom Through
Franchise Ownership, Book by Giuseppe Grammatico
https://ggthefranchiseguide.com/book or purchase directly on
Amazon.