The Importance Of Writing A Book and How To Start

Join your host Giuseppe Grammatico and his guest, Steve Gordon,
as he talks about the importance of writing a book on your field
of expertise. Even though someone couldn’t read or finish reading
your book, to them, the author is still the expert. As the
Unstoppable CEO, Steve explains the three tools essential to
growing any service business, why your book shouldn’t feel like a
project to your reader, how they help clients get their first
book out there, and more. 


In this episode you will learn: 


Steve Gordon on taking over a company that he worked for
 

Why you need a book, a podcast, and a signature
presentation 

About one strange sales call that Steve had 

Outlining is crucial when writing a book 

Steve’s process of helping clients write their first
book 



About Steve Gordon: 


In 1999, at the age of 28, Steve became the CEO of his first
business. It was baptism by fire. He knew nothing about marketing
or selling services. Steve got all of their business by word of
mouth, and they had a healthy, growing business. But they never
knew where the next client was coming from or when he (or she)
would arrive. 


Steve spent way too many nights staring at the ceiling at 2:00
am, worried that the next client might not come when they needed
it. So, he started studying sales and marketing. And they grew
that firm into a multi-7-figure professional practice. Steve
invested nearly two decades studying, implementing, testing, and
proving the strategies that work to sell professional
services. 


Since 2010, he has been sharing what they’ve learned with
growth-minded professionals who are tired of trying this and
trying that and, finally, want some clarity… Who just wants to
have a clear plan of action to get clients that work. 


Connect with Steve Gordon on: 


Website:https://unstoppableceo.net/ 


 
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The Franchise Freedom: Discover Your New Path to Freedom Through
Franchise Ownership, Book by Giuseppe Grammatico
https://ggthefranchiseguide.com/book or purchase directly on
Amazon.