What’s Marketing Got to Do with EP? Defending Against Marketing Manipulation | Jemma Davis

Dark art, social engineering, or just plain manipulation?


No matter how you see it, we are all being marketed to all day,
every day. So what should you be doing about it? And how does it
relate to the field of security and protection?


This week we talk to Jemma Davis, who is a
Marketing and Security Awareness Specialist, who’s segued from
the world of marketing into the world of security to influence
positive behavioral changes. Jemma now works with businesses
supporting security knowledge sharing to change culture and
reduce human risk factors. Having had a foot in both the
marketing space and the protection world, she understands the
tactics and strategies that businesses use to make sales… and
often those can be at the expense of you or your client’s
security!





In this episode, she shares actionable pointers and takeaways on:





Malvertising, audience profiling, and marketing
manipulation—how all these tactics are used to track down your
browsing habits and use them against you.

Why cybersecurity professionals need to communicate better
and speak in plain English so that regular people can understand
the threats they are facing.

How we might be giving away the “keys to the castle” and
possibly access to your entire contact list through seemingly
innocuous online interaction. 

How your social profiles give away your more than you’d ever
want to share and how you can protect against the underhanded
marketing tactics of nefarious actors.






We’ve all heard the adage: 


“Seek to understand before you can be
understood.” 


Jemma shares how good marketers get under the skin to get
information from you that converts you to take an action. And how
we can use it as a tool for good! 



More about Jemma Davis


Jemma is a Marketing and Security Awareness Specialist with a
background in marketing and graphic design. Jemma transitioned
from the marketing world into the information security space
managing operations and translating complex security
messages into readable and digestible information. Jemma now
works with businesses supporting security knowledge sharing
to change culture and reduce human risk factors. Her wealth of
experience ranges across leading risk-related and incident
investigations, building cybersecurity functions, and developing
security awareness programs in order to reduce the occurrence of
threat incidents.


Jemma Davis


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