Branding and Networking for EP Operators and Businesses | Craig McKim

Selling can't be a dirty word in EP; your work depends on it. It
is in this context that we are delighted to welcome Craig McKim
back for the second time on the Circuit Magazine Podcast to find
tangible solutions to branding and networking both yourself as an
operator and as a business.


Has the balance between remaining a 'grey professional' and
succeeding in your career ever been so blurred?


Join us as we talk to Craig to discuss:


How can you fall in love with what your clients do and how
will that help with networking?

Can EP businesses do damage to themselves on social media?

How important is inquisitiveness and hunger in remaining an
industry leader?

Is there a difference between networking as an employee and
as a business owner?

How can EP businesses 'pre-suade' one another that they are
credible potential partners?

When starting a new business how can you develop skills to
become the VP of marketing even if you have not got a background
in it?

Are some operators allergic to selling?

Which marketing and business 'gurus' are worth paying
attention to as an EP operator?



More about Craig McKim:


Craig is a business development and networking trainer who
teaches sales teams, executives and entrepreneurs how to build
long-term business relationships to have a pipeline of referral
partners to continue to grow their opportunities, business, and
income.


LinkedIn


Twitter


Website


More about the Circuit:


The Circuit Magazine is written and produced by
volunteers, most of who are operationally active, working full
time in the security industry. The magazine is a product of their
combined passion and desire to give something back to the
industry. By subscribing to the magazine you are helping to keep
it going into the future. Find out more >


If you liked this podcast, we have an accompanying weekly
newsletter called 'On the Circuit' where we take a deeper dive
into the wider industry. Opt in here >


The Circuit team is:


Elijah Shaw

Jon Moss

Shaun West

Phelim Rowe



Connect with Us: 


Circuit Magazine


BBA Connect


NABA Protector


British Bodyguard Association