How a Hiking Habit Became a Booming Business

When Chris McMaster had the opportunity to make his hiking habit a
profitable business by purchasing ULA, a small Utah business that
made hiking backpacks, he jumped at the opportunity though he knew
nothing of the production process other than that ULA backpacks
were truly excellent. Several years later, McMaster has expanded
the business and sells ULA’s products internationally -- all while
keeping the company’s manufacturing in Utah, earning it a place in
the Alliance for American Manufacturing’s 2018 Made in America
Holiday Gift Guide. Here’s how McMaster did it. *Photo courtesy of
ULA.