When the Pandemic Shuts Churches and Stores, American Hats Connects With Customers Virtually

In 2016, the Rev. Georgiette Morgan-Thomas rescued the historic
S&S hat factory in Philadelphia after a long career in social
work. Earlier this year, we shared what brought the reverend to
make this dramatic career switch and her plans for the factory,
which she renamed American Hats LLC. Today, Rev. Morgan-Thomas
reveals how she’s tackling the dramatic reduction in her brand’s
wholesale business and storefront traffic during the pandemic by
appealing directly to her passionate customer base. Find out what
brought Rev. Morgan-Thomas to buy a hat factory in 2016:
https://soundcloud.com/keep-it-made-in-america/american-hats Photo
courtesy of American Hats LLC