BedInABox Saw Mattress Copycats Flood the Market, But It’s Holding Firm on Made in USA

Direct-to-consumer mattress pioneer BedInABox got its start in 2004
by establishing a radically new way to sell mattresses. Since then,
the industry has been swarmed with competitors, and the same
shipping method that BedInABox innovated has been exploited by
copycat importers. But BedInABox has leveraged its Mount Airy,
N.C., production to differentiate itself from the pack. Chris
Bradley, Executive Vice President of Consumer Products at NCFI
Polyurethanes, discusses BedInABox’s strategy and how it’s
contending with pressures from dumped imports. Photo courtesy of
BedInABox