EM 167 | Great Marketing in Uncertain Times with Jesse Cole

In this week’s Executive Minds, Jeff Henderson sits down with Jesse
Cole, the owner of the Savannah Bananas — a minor league baseball
team known for always selling out games. Jesse Cole is also the
founder of Fans First Entertainment which made the INC 5000 list as
one of the fastest-growing companies in America in 2018. Along the
lines of putting the fans first, Jesse talks about the radical
decision by the Savannah Bananas to creat the first ad-free
ballpark experience and how they’re navigating business during the
pandemic. Jesse released his first book “Find Your Yellow Tux – How
to Be Successful by Standing Out” in January of 2018. The book
launched #1 in three categories on Amazon and has been sold in 18
countries.

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