EM 205 | What To Do When Your Idea Doesn't Work

All of our ideas will not work. Some ideas will underperform and
not meet expectations, and some ideas will simply bomb. Back in
2016, after significant research and development, David Farmer’s
team at Chick-fil-A replaced the restaurant’s classic barbecue
sauce with a new one. Despite having success during testing, it was
publicly criticized by thousands of loyal customers, and the
original sauce quickly returned. In episode 205, Jeff Henderson
leads a conversation with David and Shane Benson recapping the
experience — what happened, how they responded, and what they
learned. Along the way, they will arm you with a toolbox of
strategies and principles on how to handle situations where ideas,
projects, and products simply don’t go as planned. Welcome to
episode 205.

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