Luis Perez-Breva Explains How to Be ‘Productively Wrong’

Bloomberg View columnist Barry Ritholtz interviews innovation
expert Luis Perez-Breva, who directs MIT’s flagship hands-on
innovation program -- the MIT Innovation Teams Program -- jointly
operated by the schools of engineering and management. An
entrepreneur and a Ph.D., he has taught innovation as a skill to
professionals and students worldwide, co-led the Innovation
Pillar of the MIT Skoltech Initiative, and collaborates with
MIT’s innovation initiatives in Portugal, Singapore and the
United Arab Emirates. He is also the author of “Innovating: A
Doer’s Manifesto for Starting From a Hunch, Prototyping Problems,
Scaling Up, and Learning to Be Productively Wrong.” 


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