Sarah Kirshbaum Levy on the Value of Marketing

Bloomberg Radio host Barry Ritholtz speaks to Sarah Kirshbaum
Levy, chief executive officer of Betterment LLC, an independent
digital investment adviser with $40 billion in assets under
management. Prior to joining Betterment, Levy was chief operating
officer of Viacom Media Networks, where she oversaw global
strategy, finance and operations. Previously, Levy served as COO
at Nickelodeon, where she spearheaded Nickelodeon's entry into
new segments, including consumer products, resorts, Broadway and
theme parks, and subscription video on demand.


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