Ethicul: Founding a company as final year undergrads with Charlie, Matt, and Ryan

Charlie, Matt, and Ryan have big ambitions to change shopping
habits in Brighton. They believe we should be buying more locally
and sustainably. We hear about how they built traction and a
story that resonates with customers even before they had a
product, and how far they've come since incorporation just two
months earlier. The website is now live at ethicul.co.uk