27. How To Explain Life Coaching

Do you ever wonder how to explain "life coaching" in a way so
people actually get it?


The two biggest mistakes coaches make when explaining life
coaching to others are:


1) Sharing a confusing elevator pitch. For example, "I help
people break through all barriers so they can live to their
potential!" Saying things like this will result in people looking
at you like you have eight heads.


2) Educating them on the coaching process. For example, "I ask
powerful questions, listen deeply, use tools to help you shift
your mind, blah blah blah...". I hate to break it to you, but no
one cares.


Most people don't care about coaching... but what they do
care about is what results from coaching can get them.


In this episode, I share the best approach to use when talking
about life coaching with people so that it actually makes
sense. 


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